Bitcommerz›Marketing & Tracking

Marketing & Tracking

Give your ads the sales data they need — then bring buyers back

Facebook, Google, TikTok and Pinterest tracking built into your store. Product feeds that stay in sync. Coupons, SMS and email for repeat orders.

The problem

You boost a post, orders come in — but Ads Manager shows half of them. So Facebook optimises for the wrong people and your cost per order climbs.

Setting up pixels, feeds and events usually means hiring a developer.

And once someone buys, there's no easy way to bring them back.

Tracking, feeds and follow-up in one place

Facebook Pixel + Conversions API

Browsers and ad blockers can stop the Pixel, so your store also sends each purchase from our server. Facebook counts each sale once and sees more of your real orders. Just paste your Pixel ID and access token.

Google Analytics 4, Ads and Tag Manager

See where shoppers come from — GA4 purchases are also sent from the server. Add Google Ads conversions, Tag Manager and Search Console verification, no code.

TikTok and Pinterest

TikTok Pixel and a TikTok product catalog. Pinterest catalog and domain claim. Ready when you start advertising there.

Microsoft Clarity

Free session recordings and heatmaps. See where shoppers tap, scroll and give up.

Product feeds with a health check

Products go to Facebook, Google Merchant, TikTok and Pinterest catalogs automatically. The health check shows "X of Y products in feed" and why the rest are missing.

Coupons, offers and free delivery

Make coupon codes, store-wide offers and free-delivery deals. Set usage limits so a code isn't used more than you planned.

SMS for every order status

Connect your own SMS gateway (SSL Wireless, MRAM, eSMS/Diana or any HTTP gateway). Text the customer — and yourself — when an order is confirmed, shipped or delivered. Templates in Bangla or English.

Email you can check

Use your own SMTP. Edit templates, send a real test, and see a 30-day log of any email that failed.

How it works

01
Paste your IDs
Add your Pixel, GA4 and TikTok IDs in the dashboard's tracking settings.
02
Turn on product feeds
Switch on the feeds you need and copy each feed link into its catalog.
03
Connect SMS and email
Then edit the order-status templates.

FAQ

Frequently asked questions

What's the difference between the Pixel and the Conversions API?

The Pixel reports from the shopper's browser. The Conversions API reports the same purchase from the server. Facebook removes duplicates, so each sale counts once.

Will I see every single sale in Ads Manager?

Not guaranteed — Facebook still has to match the buyer. Sending from the server means it sees more of them than the Pixel alone.

Do I need a developer?

No. You paste IDs and tokens into settings.

Which catalogs can my products go to?

Facebook, Google Merchant, TikTok and Pinterest.

Is SMS included?

You connect your own SMS gateway and pay that provider for SMS. Bitcommerz sends the messages for you.

Can I send automatic cart-recovery messages?

Not yet. You can see abandoned checkouts and follow up by hand.

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